Best SEO 2013

12 Mayıs 2013 Pazar

Best SEO practices For 2013

I think the 2012 was a very difficult year for those who are dedicated to work on SEO. Google has given us numerous changes to its algorithm, including two major updates: Penguin in April and EMD in September. And the thing is that it will not only be equal, but more hard to fought, in 2013. I say hard-struggle for those, that they leave themselves some of the “rules” for Google, although it is true that often they pay just for sinners – is not the first time nor the last that a website with a robust profile link is going adrift after an update. I am of those who think that SEO has to be invisible in any web layer, although sometimes it is easy to say it and not put it into practice. Think of the end user always has to be the objective of a blog/website and, especially, business. I have to mention some points which, personally, would take into account the 2013 and for the near future. 1) Create fresh, unique and quality content Content is King (Content is King). Anything we don’t already know. Create fresh quality content is essential to attract the attention of others and the most effective way of getting other websites to link to you. If you are a company and your website is basically as a static pages, have no excuse – create a blog, there are thousands of interesting stories that can be spoken on a daily basis. When it comes to writing content, don’t forget to do some keyword research. Everyone knows that this is one of the most laborious parts of SEO, but if you done it well, the results that you get can be enormous. For example, if you write an article or page on the “renewal of the identity card” and people look for things like “I renew my ID” or “ID card renewal”, it is quite possible that the search engines do not show your site in the results when these searches are conducted. (2) Not to drown your articles keyword Not fill your pages with full of keywords . This could be operated before, now the thing has changed. Write the content carefully and always use the keywords with moderation. If you are going with full of keywords in your site , it is possible that you can take a surprise and penalizing you for too much optimize your pages, Its commonly known as over optimization. Try to find a suitable density. Personally, I think that should be between 1 and 2.5% of the total text. For example, if you write an article of 500 words about cheap shoes, “cheap shoes” should be repeated in tarticle 12/13 times as much – this includes the headings (H1, H2, etc). (3) Take care of Anchor text for your links The anchor text (anchor text, hyperlink, text link) of your inbound links is still today the most powerful weapon that exists to position a website successfully in search engines. Before Penguin, a campaign of link building with a high percentage of keywords in the anchor text of your inbound links could give very good results. For example, if you want to position your website for the keyword “cheap shoes”, what you had to do was to create a good number of inbound links to that same anchor: cheap, without worrying too much about the generated volume shoes. The scene has changed a little after Penguin update. If you abuse this practice, it is possible that they end up penalizing you, i.e. you lose your rankings for the keywords that you position in this way. When creating a links, iyou should vary the anchors as much as possible, so your link profile will look more natural. If you want to play it safe, I recommend that you use a ratio of 2/10. I.e., for every 10 links that you think, only 2 carried the exact keyword. I’ll give an example of a mini campaign link building for “cheap shoes” of 10 links: To) exact keyword (2 links): “cheap shoes” (B) generic (1 link): “click here” or “visit” (C) name of your brand/company/web (2 links): “zapateriamoises.com” or “Shoe store Moses” (D) your brand/company name + text with partial keyword (1 link): “Moses shoemaking has a pair of shoes very cool” (E) parallel (2 links): http://zapateriamoises.com (F) keyword + text or vice versa (1 link): “cheap shoes of all colors” or “because they wear cheap shoes takes” (G) (1 link) image: either one banner without anchor text (4) Directories Google has devalued or penalized many of the directories of links that are distributed over the internet. This does not mean that you can not go to them to create some other link, although it is recommended that these directories are lost most of its value. Some time ago it was very easy to position a website creating links only in directories. There were cases in which for every two links that were created, one was a link in the directory. If you follow this strategy today, your going to mess with search engines. They might be a chance to get penalty from search engines. For safety side you use 1/5 links on directories.I.e For every 5 link 1 link will be on directories. (5) Weave the Web pages of your website Weave the Web pages of your website is made, mainly for two reasons. The first is to improve user experience since you’ll be making pages related to what they are reading . It will reduce bounce rate of your site. Weaving your web pages is help to distribute the link for all internal pages. A website with a good internal structure of links will have much better chance of attracting more traffic by this your internal link page rank also increases. (6) Socialize Be present on Facebook, Twitter or Google + is almost compulsory for any person or business because search engines are giving more and more importance to social networks. If you don’t have time or resources to keep an eye on so many channels, automate everything you can – if you use WordPress, there are plugins that automatically publish your posts in social networks as, for example, WP to Twitter – or choose the channel that best works for you depending on the number of followers or the number of times your content is shared. Social networks help the SEO of your website in an indirect but very effective way. Think that when you publish an article, this is shared (like, retweet, etc) so every time this happens you will attract more fans and your page will grow and becoming strong with the passage of time. The community will begin to identify with your website, brand, or company, and they begin to talk and write about you on other websites, by what you will begin to generate backlinks that in turn will help you to be more popular in the search engines. (7) Do not wager everything on a single keyword I think it is a mistake most of the people will do. A good SEO strategy should encompass a fairly varied keyword group, not just the main. It is possible that the keywords that you try to position are not as good as other smaller volume conversion. In addition, it is likely that other keywords do not have so much competition, so you can position your website more easily. Analyze what your opponents are doing and also what they are not doing. Go where no one has gone still. Do a little research but don’t only use the Google keyword tool, spend a time also in Google Trends, there you will see the volume of searches for a certain period of time, or those words or phrases that are gaining popularity. (8) Make link building Link building is the most important part of a SEO methods and what you can put on the map of the search engines. You should have qulaity of backlinks to your website to get a better search engine rankings. If you are not sure about link building, I recommend that you hire a SEO consultant or agency that can help you with this part. It is possible that you go a little more expensive but the results you get may be pretty good. (9) Put your image on your posts Link your Google + account with website. The articles that you write or with products or services that you sell has two great advantages: a) you increase the percentage of clicks (CTR) in search results and b) most likely have more options of return customers who can put their photos on their articles. (10) Patience Is The mother of all virtues for any SEO project. Sometimes it is difficult to contain it, but we must be aware that the work we are doing will not be rewarded in the short term. Any changes you make on the web, so code such as content, it will take weeks or even months to translate into results. The same with link building. Be patient, if you are doing things right you will get your reward sooner or later. If you found this article is useful please share it on social sites. And give your valuable feed back on comment section. Bu Makale SEO Uzmanı için tercüme edilmiştir

Which Top SEO Tactics Will You Focus On In 2013?

SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends. Below are my picks for the top SEO tactics to focus on in the coming year. These tactics can bring you more relevant traffic and conversions for improving your bottom line in 2013. Optimize your pages using SEO best practices Implement social media tactics Build mobile pages and/or mobile apps Build local pages Optimize map listings with local landing page URLs Optimize IYPs & data aggregators for consistent data validation & relevant backlinks Improve SERP visibility with semantic markup Optimize Pages With SEO Best Practices The best guide to SEO Best Practices is the Google 2012 Search Engine Optimization Starter Guide, which includes the following topics in its Table of Contents. Unique, accurate page titles Description tags Improved site structure Improved URL structure Easy navigation Optimized content Offering quality content and services Writing better anchor text Optimizing images Proper use of heading tags Dealing with crawlers Elective use of robots.txt Using rel=”nofollow” for links SEO for mobile sites Submitting mobile sites to search engines Guiding mobile users accurately Promotions and analysis Promoting your website appropriately Using free webmaster tools If you take the time to implement these tactics as time allows, you will get gradual improvements in your rankings along with increased conversions. Implement Social Media Tactics Today’s consumers are increasingly going to social media sites like Facebook, Twitter and YouTube for information, influencing their purchasing decisions. They also share their own retail experiences with others on these sites. This results in brand mentions and recommendations from friends and strangers alike. As a result, consumers have been turning to social media for product research before purchase. 76 percent of consumers recommend companies they trust to a friend or colleague (Edelman Digital) 62 percent of all online shoppers read product-related comments from friends on Facebook, and 75% of these shoppers click through to the retail site (Sociable Labs, 2012) Customers who participate and/or interact with you on YouTube, Twitter or Facebook are 150% more likely to buy merchandise (eTail Blog, 2012). With increased social recommendations influencing product search and discovery, it is important that Web merchants take advantage of these touch points, creating opportunities for consumer engagement. You can encourage your customers to share positive experiences on social media sites, and you also have the opportunity to defend yourself from complaints on these sites. Some brands can benefit by using social media advertising to target their audience and drive new customers to their sites. Build Mobile Pages And/Or Mobile Apps Optimized mobile pages and mobile apps provide a great user experience for consumers on the go. In fact, shoppers expect to find them when searching on their mobile devices. Optimize your mobile site and apps with the following features: Location Specific Calls to Action Location Phone Number, Address, Hours Driving Directions Local Store Promotions Local Store Pictures Company YouTube Videos In-Store Offers Social Network Sharing Links to Promotions Click to Call Features Build Local Pages In addition to the most basic local business information, aggregators wish to acquire as much “enhanced data” or local business details as possible. The more enhanced your local business data is, the more value it has for display to searching consumers. Enhanced data can include, but is not limited to: Additional business category types Business descriptions Operating hours Web page links Images and logos of the business Images and descriptions of products your business offers The white paper, How to Achieve Remarkable Results in Local & Mobile Search: A Step by Step Guide, can provide you with more information. Optimize Map Listings With Local Landing Page URLs First, ensure there are no data inconsistencies in your listings; then, manage and update your Local Maps data. Fix Data Inconsistencies There is a single point of contact for managing multiple business listings in the map areas of search result pages. Increase local map rankings for targeted categories relevant to business service offerings. Ensure consistency in your local business NAP (Name, Address, and Phone) information to local maps when changes are made to your local business listings. Always link your local landing pages to your Maps pages to increase local relevancy. Manage & Update Local Maps Data Data consistency reinforces confidence from search engines and provides the best user experience and search engine rankings. When claiming and managing listings directly on Google, Yahoo! and Bing, it enables the optimization and distribution of enhanced data with video, images, local descriptions, targeted categories, social media links, areas served, specials, hours/holiday hours and other enhanced content. Local maps distribution networks include: Google+ Local, Yahoo! Local and Bing Business Portal for listing optimization and management. This includes direct management of all business data, validated business listings, targeted keyword categories, easy updates with landing page control. Optimize IYPs & Data Aggregators For Consistent Data Validation You can overwrite incorrect Local Business data and achieve higher rankings through “data consistency.” Local search ranking algorithms used by the search engines to determine rankings are heavily dependent upon consistent local business data. To maximize local search rankings, it is critical to manage your listing presence on all information services – not just a single or limited service. Manage and update your Local Business Data including the information below: Business name, address, telephone, manager information, neighborhood information, areas served, logo and storefront images, description, categories, operating and holiday hours, landing page URL, special offers and events, social networks URLs, local map URLs and review site URLs. Local Search Directories and Internet Yellow Page Distribution Networks Include: LocalEze, InfoUSA, Axciom, Yellowpages.com, Superpages.com, Yelp, FourSquare, Facebook, Local.com, GPS Devices and more than 300 Local IYPs (Internet Yellow Pages). Improve SERP Visibility With Semantic Markup Adding semantic markup to your pages will enhance your page-one listings with increased click-through rates (CTR). GoodRelations RDFa is frequently used by e-commerce sites. You can find more information on GoodRelations markup on the GoodRelations Community Wiki. Schema.org was adopted by the three major search engines in 2011 and will be increasingly implemented on websites in 2013. For more information on using structured markup, see Aaron Bradley’s article, E-commerce SEO Using Schema.org Just Got A Lot More Granular and Barbara Starr’s article, How To Leverage Structured Markup To Create E-Commerce Web Portals. Takeaways for 2013 Since SEO tactics have transformed over the past year, it’s important for website owners to update their websites and marketing tactics. Two tactics I highly recommend are local search optimization and implementing structured markup on your pages. These tactics can give you better visibility in the SERPs fairly quickly. In closing, all the Web marketing tactics above can improve your presence in the SERPs, drive more traffic to your site and increase your conversions in 2013.

Top 2013 SEO Trends.

Keeping up with SEO best practices is almost like watching a mystery movie – Things can happen really fast, and if you’re not paying attention to the clues around you, you’ll miss something that’s been under your nose the whole time. Right: Experts at SMX West 2013 include Google’s Matt Cutts and Search Engine Land’s Danny Sullivan. The industry does move fast. However, if you’ve been paying attention, the changes in the past few years have culminated into just a few trends. The goal of 2013 for every website is to create a great user experience. That’s defined as enticing guests to click on the website, giving them interesting content (and all the information they’re looking for), and giving guests a call to action. It’s also giving the search engines signals of your authority through link building and social media. I’ve summarized the 2013 tips below. 1. Authorship – The identity of the person responsible for contributing the content will be more important. The goal for the search engines is to limit bad, syndicated content by focusing on authoritative content. They’re also motivating hotels to take ownership, and to consistently create fresh and engaging content. It’s advised to be clear with the name of the person speaking on behalf of the brand and to avoid using pen names when possible. Insider tip: It’s even more beneficial to have an image next to that person’s name. 2. Links – Paid links are still good. However, there will be more strict guidelines on link networks, link pharming, and other black hat SEO tactics. It will always better to secure organic links from other sites who can verify your credibility. The search engines want hotels to have real businesses attest to the hotel’s reputation than the hotel buying links to attest to their own reputation. Insider tip: Start spending less time worrying about links and more time creating a great user experience on the website. The best websites will naturally have users link up to them (i.e. via social media, personal blogs, image sharing, etc.) 3. Keyword research – Although it’s useful, there’s no dire need to focus on search volume. It used to be applicable when there were fewer competing websites back in the day. But nowadays, it’s misleading to guarantee ranking based on search volume. Still do some keyword research for a given page, but optimization around a chosen keyword theme is now more holistic. First, there needs to be valuable content about that keyword. Second, that content needs to have authority, measured by authorship and links. Third, content must be fresh, have a call to action, and create an engaging user experience. Only until all those metrics are met is the optimization for that page and that target keyword phrase complete. Insider tip: Shift your focus away from keywords per se and more to the quality of landing pages. In that sense, the search volume of a keyword becomes less important. 4. Social – Integration of social signals will be increasing in importance. Social signals unlock the intent of any query by telling the search engines the connotation of that query. Therefore, every hotel needs to be actively participating in social media on behalf of their brand. Only those who are active and engaging with trending keywords will have consistently better performing websites. Insider tip: Don’t cheat by trying to increase your Facebook Likes just for the sake of increasing it. You will be penalized. Like the insider tip for links, as long as you are engaging and creating a great user experience, users will naturally like you. Search engines will prioritize natural relationship building. 5. Mobile – First, take a look at analytics. Notice the bounce rate of users going to your desktop website from their mobile device. Chances are the bounce rate will be high, mostly because the download time is slow, some images won’t render, and content is too small. Those are immediate reasons why every hotel needs a mobile compatible website. When looking at analytics, look at the most frequented pages and the pages with the most engagement and conversion. Those are the pages to carry over to a mobile website. Insider tip: Whether it’s a mobile or desktop site, if the site isn’t pleasing to the user, the user will leave. No matter what, that bounce rate will negatively impact your website performance. Therefore, even on mobile website, it’s important to create an engaging user experience. Conclusion Never say, “Well, that’s how we used to do things.” While that is true, it unfortunately doesn’t matter. Those tactics used to work when there were fewer websites on the Internet. Now, there’s so many, the search engines need to examine more items to really discern who has authority, who is the most engaging, and who is the more valuable brand to users. For the search engines, figuring those things out is like watching a mystery movie too. But, as a hotelier, as long as your website provides a great user experience in all the items listed above, you’re pretty much giving the search engines the answer – It’s you. Tips provided by the following speakers at SMX West 2013 Topic: Conversation: What’s Needed For SEO Success In 2013 & Beyond? Moderator: Danny Sullivan, Founding Editor, Search Engine Land Speakers: Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc. Annie Cushing, SEO and Analytics Consultant Matt Cutts, Distinguished Engineer, Google Inc. Janet Driscoll Miller, President and CEO, Search Mojo Duane Forrester, Sr. Product Manager, Bing Rae Hoffman, CEO, PushFire Contributed by: Nelson Toriano, Account Management Team Lead

Top 4 Strategic SEO Trends to Watch for in 2013

Last year saw another whirlwind of changes and developments in search technology, with 65 updates to Google’s algorithm in August and September alone. Developing sites that perform well consumes so much energy that it can be easy to get caught up in the tactical day-to-day changes each time search engines do something new. Companies that will continue to secure top SERPs are those who look at the digital landscape from a birds-eye view and understand the main driver behind Google’s never-ending changes: serving the best possible results to searchers. Since today’s Internet savvy surfer seeks information from a growing number of devices and locations, a constant stream of algorithm updates is necessary and understandable. With that in mind, here are my thoughts and predictions for what SEO trends and developments we can expect in 2013 — and how to help ensure that your organization does not get lost in the shuffle. 1. Quality is the new SEO Can a machine actually read an article and have the capacity to make a subjective judgment on whether or not the article was “good” or not? It’s a bit scary, but the answer is a definite maybe. While we are far from turning our national defense systems over to Skynet, search engines are rapidly advancing towards the goal of understanding if your content is actually good. In 2013, search engines will continue to improve their ability to judge the value of a site’s content. Google has become expert at determining what differentiates a great website from a mediocre one, and specifies over 20 stylistic, topical and structural guidelines for content creators to follow. The rankings of sites that engage in tactics that violate these guidelines will be removed, thereby allowing sites that meet the guidelines to rise up in the rankings. So how do you differentiate your site from those of your competitors? All else being equal, the only way to do it is with good content. It is critical that your team has the right process in place to build relevant, compelling and engaging content on a consistent basis. To do so, you may want to ask yourself the following questions: Do you have an editorial process? Do you know the difference between an expert and a writer? Does your content have grammatical or spelling errors? Are you providing new substantial insights? Is your content good enough to be published in a magazine? 2. Social plays an important role Social is going to increasingly impact your rankings. In 2013 we will see a greater balance between the weight of factual and social search influences. Engines will consume massive amounts of data about its user’s social presence, including geography, influence, friends and interests. To that end, Google has started to build social signals into search algorithms, and Facebook announced plans to develop a robust search feature using their wealth of social data. Facebook has constructed an interconnected graph of 1 billion human interrelationships, likes and preferences. Privacy issues aside, this is a strategic asset that will impact the future of searches. It is clear that consumers don’t want just the facts, but are increasingly drawn to the opinions and experiences of their peers. So it’s no surprise that high rankings in Google can correlate very strongly with social signals from activity on Twitter, Facebook and YouTube. We’ve only just begun to see how this plays out. 3. Mobile Friendly is Not an Option It is a necessity. With many sites seeing double-digit yearly increases in mobile traffic, a site that does not conform to the requirements of mobile devices will lose a growing percentage of search traffic. Search engines will be looking for the same elements in a mobile site that they do for a standard website: keywords, title tags, links and quality content. But remember, mobile query strings are, on average, 25 percent shorter than desktop searches. With limited visual space and condensed search tactics, it will be critical to include research, development, optimization and measurement that is strictly focused on the mobile experience. Beyond keyword and linking tactics, consider the mobile user experience and, more importantly, mobile user expectations. Two thirds of smartphone users cited that slow to load websites are one of their biggest frustrations, with 64 percent expecting a site to load within four seconds. Large images and excessive use of flash or animated content will slow the load time of your mobile site and should be avoided. 4. The Knowledge Graph In 2013, we will see Google attempt to answer more complex questions directly in the SERPs with the Google knowledge graph. The simplest way to understand a ‘knowledge graph’ is to examine the top right side of your screen on Google after searching for “Harrison Ford”. You will see a panel detailing Ford’s vital statistics followed by his most popular movies, as well as a list of what “People also search for” that shows suggestions for related searches based on searches of others with similar interests. Still in its infancy, Google’s knowledge graph reservoir is a collection of roughly 18 billion facts on 570 million “objects” presented in a manner that intuitively provides several panels of answers surrounding information commonly associated with your search query. By understanding how to leverage the primary sources of trusted information for the Knowledge Graph, brands can optimize their presence and leverage opportunities for exposure. Wikipedia, one of the top sources of information for Knowledge Graph search, is a great place to start. Develop a high quality, informational Wikipedia page on your brand and validate the page by linking to trusted sources. Notice how this impacts the results on the right hand panel of search results. Take note of the related sources that are displayed to get ideas about how to impact that information. As Google continues to experiment with structuring its information to improve the searcher’s experience, marketers and IT professionals alike will need to craft content that performs well and motivates searchers to go beyond the results page to read the full story. Bottom line, developing relevant and valuable content for your audience will be the key to your success. Content that serves a purpose beyond a purchase or sale — that enables a user to solve a problem — will be a key factor in determining who succeeds in search and social and who falls from ranking grace. What are some of your SEO predictions for 2013?

Top 1 SEO Tips for 2013

If we’ve learned anything in 2012, it’s that Google isn’t letting up on low-value tactics. We’ve had the Penguin update, 13 Panda updates (so many that we needed a new naming scheme), and a crackdown on low-quality Exact Match Domains (EMDs), to name just a few. While I can’t tell you Google’s next move, I can tell you one thing with absolute certainty – there’s more to come. So, how can you protect what you’ve built in 2013? I was going to write a long list of suggestions, but I realized that they almost all boiled down to just one idea. I’m not going to toy with you – my top tip for 2013 SEO is this: If at any point in 2012 you asked “What’s the best [X] for SEO?” (link-building tactic, tag, directory, etc.), you’re already in trouble. Any single-tactic approach is short-term at best. Real companies, real link profiles, and real marketing are rich with variety. So, what does that mean, practically? I’m going to cheat a bit and split my one tip into five kinds of diversity that I think are critical to your SEO success in the coming years. 1A. Diversify Anchor Text Let’s start with an easy one. We’ve all known for a while that overly aggressive inbound link anchor text was pushing the envelope, and the Penguin Update definitely reinforced that message. If every link to your site reads “buy best Viagra cheap Viagra today!”, it might as well read “spam spam spammity spam,” especially if it’s in a sentence like: If you’re looking for the best price on the new iPad and iPad cases, then buy best Viagra cheap Viagra today! and get a free bag of Acai berries. It’s not natural, and you know it. What’s the best way to make your anchor text seem “natural?” Stop obsessing over it. Yes, anchor text is a signal, but any solid link profile is going to naturally use relevant text and appear in the context of relevant text. If you want to tweak the text on some of your high-authority links, go for it, but I wouldn’t break out the spreadsheets in 2013. 1B. Diversify Your Links Are guest posts the one true answer to all of life’s questions or are they a scourge on our fragile earth? To read the SEO blogosphere in 2012, it’s hard to tell. Any link-building tactic can be low quality, if you abuse it. The problem is that someone reads a tip about how guest posts make good links and then they run off and publish the same slapped-together junk on 15,000 sites. Then they wonder why their rankings dropped. Nothing screams manual link-building like a profile that’s built with only one tactic, especially if that tactic is too easy. At best, you’re eventually going to be doomed to diminishing returns. So, take a hard look at where your links came from in 2012 and consider trying something new next year. Diversify your profile, and you’ll diversify your risk. 1C. Diversify Traffic Sources There’s an 800-lb. Gorilla in the room, and we’re all writing more SEO blog posts to avoid talking about it. Most of us are far too dependent on Google for traffic. What would you do if something changed overnight? I know some of you will object – “But ALL my tactics are white-hat and I follow the rules!” Assuming that you understood the rules 100% accurately and really followed them to the letter, what if they changed? The more I follow the Algorithm, the more I realize that the changing search UI and feature landscape may be even more important than the core algorithm itself. What happens if your competitor suddenly gets site-links, or you’re #8 on a SERP that drops to only 7 results, or everyone gets video snippets and you have no videos, or your niche shifts to paid inclusion and you can’t afford to pay? Even if you’ve followed the rules, your traffic could drop on a moment’s notice. You need to think beyond Google. I know it’s tough, and it’s going to take time and money, but if you’re dependent on Google for your livelihood, then your livelihood is at serious risk. 1D. Diversify Your Marketing There’s been a very positive trend this year toward thinking about marketing much more broadly – not as a tactic to trick people into liking you, but as the natural extension of building a better mousetrap. I think this is at the heart of RCS (not to put words in Wil’s mouth) – if you do something amazing and you believe in it, everything you do is marketing. If you build crap and you know it’s crap, then marketing is sleight of hand that you hope to pull on the unsuspecting. You might score twenty bucks by stealing my wallet, but you’re not going to gain a customer for life. Stop taking shortcuts and make a real resolution in 2013 to think hard about what you do and why it has value. If you understand your value proposition, content and marketing naturally flow out of that. Talk to people outside of the SEO and marketing teams. Find out what your company does that’s unique, exciting, and resonates with customers. 1E. Diversify Your Point Of View I recently had the pleasure to finally see Michael Dorausch (a chiropractor and well-known figure in the local SEO community) speak. Dr. Mike arrived in Tampa for BlueGlassX and built his presentation from the ground up, using photography to tell stories about the neighborhood and local history. It's hard to explain in a few sentences, but what amazed me was just how many ideas for unique and original content he was able to find in less than 48 hours, just by having a fresh perspective and passion for the subject. I'd like to say I was inspired by the presentation, but to be totally honest, I think the emotion was embarrassment. I was embarrassed that he was able to generate so many ideas so quickly, just by coming at the problem with the right attitude. In 2013, if you tell me your industry is "boring," be warned - I'm going to smack you. If you're bored by what you do, how do you think your prospects and customers will feel? Step out - have someone give you a tour of your office like you've never been there. Visit your home city like you're a tourist coming there for the first time. Get five regular people to walk through your website and try to buy something (if you don't have five normal friends, use a service like UserTesting.com). The New Year is the perfect time for a fresh perspective. 1F. Happy Birthday, Erica! Ok, this has nothing to do with the post, but today is Erica McGillivray's birthday. If you don't know Erica, she's our Community Attaché here at SEOmoz. So, diversify your communications today and wish her a happy birthday.

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