Best SEO practices For 2013

I think the 2012 was a very difficult year for those who are dedicated to work on SEO. Google has given us numerous changes to its algorithm, including two major updates: Penguin in April and EMD in September. And the thing is that it will not only be equal, but more hard to fought, in 2013. I say hard-struggle for those, that they leave themselves some of the “rules” for Google, although it is true that often they pay just for sinners – is not the first time nor the last that a website with a robust profile link is going adrift after an update. I am of those who think that SEO has to be invisible in any web layer, although sometimes it is easy to say it and not put it into practice. Think of the end user always has to be the objective of a blog/website and, especially, business. I have to mention some points which, personally, would take into account the 2013 and for the near future. 1) Create fresh, unique and quality content Content is King (Content is King). Anything we don’t already know. Create fresh quality content is essential to attract the attention of others and the most effective way of getting other websites to link to you. If you are a company and your website is basically as a static pages, have no excuse – create a blog, there are thousands of interesting stories that can be spoken on a daily basis. When it comes to writing content, don’t forget to do some keyword research. Everyone knows that this is one of the most laborious parts of SEO, but if you done it well, the results that you get can be enormous. For example, if you write an article or page on the “renewal of the identity card” and people look for things like “I renew my ID” or “ID card renewal”, it is quite possible that the search engines do not show your site in the results when these searches are conducted. (2) Not to drown your articles keyword Not fill your pages with full of keywords . This could be operated before, now the thing has changed. Write the content carefully and always use the keywords with moderation. If you are going with full of keywords in your site , it is possible that you can take a surprise and penalizing you for too much optimize your pages, Its commonly known as over optimization. Try to find a suitable density. Personally, I think that should be between 1 and 2.5% of the total text. For example, if you write an article of 500 words about cheap shoes, “cheap shoes” should be repeated in tarticle 12/13 times as much – this includes the headings (H1, H2, etc). (3) Take care of Anchor text for your links The anchor text (anchor text, hyperlink, text link) of your inbound links is still today the most powerful weapon that exists to position a website successfully in search engines. Before Penguin, a campaign of link building with a high percentage of keywords in the anchor text of your inbound links could give very good results. For example, if you want to position your website for the keyword “cheap shoes”, what you had to do was to create a good number of inbound links to that same anchor: cheap, without worrying too much about the generated volume shoes. The scene has changed a little after Penguin update. If you abuse this practice, it is possible that they end up penalizing you, i.e. you lose your rankings for the keywords that you position in this way. When creating a links, iyou should vary the anchors as much as possible, so your link profile will look more natural. If you want to play it safe, I recommend that you use a ratio of 2/10. I.e., for every 10 links that you think, only 2 carried the exact keyword. I’ll give an example of a mini campaign link building for “cheap shoes” of 10 links: To) exact keyword (2 links): “cheap shoes” (B) generic (1 link): “click here” or “visit” (C) name of your brand/company/web (2 links): “zapateriamoises.com” or “Shoe store Moses” (D) your brand/company name + text with partial keyword (1 link): “Moses shoemaking has a pair of shoes very cool” (E) parallel (2 links): http://zapateriamoises.com (F) keyword + text or vice versa (1 link): “cheap shoes of all colors” or “because they wear cheap shoes takes” (G) (1 link) image: either one banner without anchor text (4) Directories Google has devalued or penalized many of the directories of links that are distributed over the internet. This does not mean that you can not go to them to create some other link, although it is recommended that these directories are lost most of its value. Some time ago it was very easy to position a website creating links only in directories. There were cases in which for every two links that were created, one was a link in the directory. If you follow this strategy today, your going to mess with search engines. They might be a chance to get penalty from search engines. For safety side you use 1/5 links on directories.I.e For every 5 link 1 link will be on directories. (5) Weave the Web pages of your website Weave the Web pages of your website is made, mainly for two reasons. The first is to improve user experience since you’ll be making pages related to what they are reading . It will reduce bounce rate of your site. Weaving your web pages is help to distribute the link for all internal pages. A website with a good internal structure of links will have much better chance of attracting more traffic by this your internal link page rank also increases. (6) Socialize Be present on Facebook, Twitter or Google + is almost compulsory for any person or business because search engines are giving more and more importance to social networks. If you don’t have time or resources to keep an eye on so many channels, automate everything you can – if you use WordPress, there are plugins that automatically publish your posts in social networks as, for example, WP to Twitter – or choose the channel that best works for you depending on the number of followers or the number of times your content is shared. Social networks help the SEO of your website in an indirect but very effective way. Think that when you publish an article, this is shared (like, retweet, etc) so every time this happens you will attract more fans and your page will grow and becoming strong with the passage of time. The community will begin to identify with your website, brand, or company, and they begin to talk and write about you on other websites, by what you will begin to generate backlinks that in turn will help you to be more popular in the search engines. (7) Do not wager everything on a single keyword I think it is a mistake most of the people will do. A good SEO strategy should encompass a fairly varied keyword group, not just the main. It is possible that the keywords that you try to position are not as good as other smaller volume conversion. In addition, it is likely that other keywords do not have so much competition, so you can position your website more easily. Analyze what your opponents are doing and also what they are not doing. Go where no one has gone still. Do a little research but don’t only use the Google keyword tool, spend a time also in Google Trends, there you will see the volume of searches for a certain period of time, or those words or phrases that are gaining popularity. (8) Make link building Link building is the most important part of a SEO methods and what you can put on the map of the search engines. You should have qulaity of backlinks to your website to get a better search engine rankings. If you are not sure about link building, I recommend that you hire a SEO consultant or agency that can help you with this part. It is possible that you go a little more expensive but the results you get may be pretty good. (9) Put your image on your posts Link your Google + account with website. The articles that you write or with products or services that you sell has two great advantages: a) you increase the percentage of clicks (CTR) in search results and b) most likely have more options of return customers who can put their photos on their articles. (10) Patience Is The mother of all virtues for any SEO project. Sometimes it is difficult to contain it, but we must be aware that the work we are doing will not be rewarded in the short term. Any changes you make on the web, so code such as content, it will take weeks or even months to translate into results. The same with link building. Be patient, if you are doing things right you will get your reward sooner or later. If you found this article is useful please share it on social sites. And give your valuable feed back on comment section. Bu Makale SEO Uzmanı için tercüme edilmiştir